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Mixed Signals

Mixed signals

Rail operators are investing in their product and improving the business experience but the industry’s progress is far from full steam ahead.

“Train operators should get to know the traveller as airlines do, but we are only at the beginning of this kind of development.¬†The crux of my business is to look at whatever supplier, and ask how they can be smarter in working with TMCs and the corporate market. Train operators see themselves purely as train operators and don’t consider they are part of a wider itinerary that may include parking at one end and ground transport at the other. They need to follow through on their franchise bids by interacting more deeply with the traveller.” Raj Sachdave, Managing Partner – Black Box Partnerships.

Read the full article by Dave Richardson here.

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