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All in it together

This article finds out what increasing consolidation in the hotel industry could mean for travel programmes.  "It does have an impact on competition and creates challenges. There is less room for healthy, robust conversation about rates and it allows chains…

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Staying on brand

Why so many hotel brands within a group? This article takes a look at the big groups' relentless roll-out of new hotel names.  "Quirky brands like Moxy... how you check in, the property management system, the interaction with the hotel…

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Data and the dark arts

First there was BIG DATA and then came SMART DATA - PREDICTIVE ANALYTICS is forecasting the future today.  "Predictive analytics is about taking unstructured data, putting it into a structured format and using it to forecast different outcomes. It's something…

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